KJUS
We optimized their current campaign structure as well as diversified their media portfolio by scaling into expansion channels which resulted in a 134% increase in Total Site Revenue.
Luxury golf & ski apparel brand.
KJUS crafts innovative and premium sportswear that strengthens the performance of passionate athletes and was forged through a passion to enable people to reach the top of their game.
KJUS is engineered for people with active lifestyles dedicated to freedom of movement and comfort. Markacy was engaged in January 2021 to help KJUS scale digital acquisition.
What We Did
- Paid Media Acquisition Support
- Forecasting & Growth Analysis
- Creative Advisory & Production
- Website Development
134%
Increase in MER
157%
Increase in MER
36%
Increase in Google
Shopping Revenue
Shopping Revenue
Creative Advisory & Production
Markacy helped Sabah better connect its product margin and costs of sales to define a media efficiency rate (MER) target that would help ensure first purchase profitability. Over the course of 12 months, Markacy was able to drive a 16%+ in crease in MER and a 14% decrease in new customer acquisition cost. This coupled with a clear dialogue around inventory and demand planning, enabled us to help Sabah better ebb and flow spend to key channels to maximize efficiencies. We also helped advise Sabah on expansion channels such as direct mail.
Paid Media Acquisition Strategy
Our team partnered with KJUS to optimize the existing strategy on Facebook, Google and Bing advertising. Additionally, we identified and executed the expansion of new acquisition channels that fit within marketing efficiency guardrails in effort to reach new audiences and achieve greater long-term scale.
