We worked very closely with Sabah’s Founder and marketing leadership team to understand current inventory levels, trends, new collections and styles that needed to be prioritized, etc. We managed and analyzed the front-end advertising for the brand but also looked at on-site and CRM analytics to ensure the entire funnel was optimized. We helped Sabah analyze all their customer data to indentify customer LTV, repeat trends, gateway products leading to the highest repeat, etc. This data helped up optimize ads, the website and the Klaviyo CRM funnel.