Droplette
We partnered with Droplette to help support the brand’s launch in November 2020 into 2021 with a key focus on revenue growth, customer acquisition and standing up foundational direct-to-consumer infrastructure like Shopify and Klaviyo.
The world’s first smart skincare device .
Droplette deeply delivers ingredients with a powerful, yet gentle micro-mist that can cross the skin barrier. We partnered with Droplette to help support the brand’s launch in November 2020 into 2021 with a key focus on revenue growth, customer acquisition and standing up foundational direct-to-consumer infrastructure like Shopify and Klaviyo.
What We Did
- Paid Media Acquisition Strategy
- CRM Advisory & Execution
- CRO Strategy
- Financial & Media Modeling
1500%
Increase In Monthly
Email Revenue Over 9
Months
Email Revenue Over 9
Months
1700%
Increase In Monthly
Email List Growth Over
9 Months
Email List Growth Over
9 Months
1.2m
Increase in Google
Shopping Revenue
Shopping Revenue
Paid Media Acquisition Strategy
Markacy helped Sabah better connect its product margin and costs of sales to define a media efficiency rate (MER) target that would help ensure first purchase profitability. Over the course of 12 months, Markacy was able to drive a 16%+ in crease in MER and a 14% decrease in new customer acquisition cost. This coupled with a clear dialogue around inventory and demand planning, enabled us to help Sabah better ebb and flow spend to key channels to maximize efficiencies. We also helped advise Sabah on expansion channels such as direct mail.
Forecasting & Growth Analysis
We worked very closely with Sabah’s Founder and marketing leadership team to understand current inventory levels, trends, new collections and styles that needed to be prioritized, etc. We managed and analyzed the front-end advertising for the brand but also looked at on-site and CRM analytics to ensure the entire funnel was optimized. We helped Sabah analyze all their customer data to indentify customer LTV, repeat trends, gateway products leading to the highest repeat, etc. This data helped up optimize ads, the website and the Klaviyo CRM funnel.
Website Development
We helped Sabah migrate for a headless CMS to Shopify 2.0 which gave their team far greater control of merchandising and site layout options. The Shopify 2.0 site was 30% faster on Mobile and Desktop and will enable future eCommerce scale.
